Introduction
We worked with Flocare, a digital product company in the social care sector, to shape and define their brand identity. Through brand strategy workshops, we clarified their core values and used them as the foundation for a distinctive visual identity. This included a flexible logo system, a modern colour palette, and clear brand guidelines to ensure consistency across digital and offline touchpoints.
The Challenge
Flocare was launching a new digital care management platform into a sector where trust, clarity, and usability are essential. While the product vision was strong, the business needed a visual identity that felt credible to care providers, flexible across digital environments, and distinctive enough to support product adoption and future growth. The brand also needed to translate clearly into a website experience and ongoing marketing activity.
The Solution
Kerf developed a practical identity system designed to support launch and scale:
- Clarified brand foundations through focused strategy workshops
- Designed a flexible logo system suitable for product and platform contexts
- Established a modern, accessible colour palette aligned with the care sector
- Created a clear typography and layout system for digital-first use
- Produced brand guidelines to ensure consistency across touchpoints
- Delivered social templates and supporting assets for campaign rollout
- Provided direction for the marketing website to align experience with identity
The Impact
The new brand identity informed the design of Flocare’s marketing website, creating a clean, engaging user experience that communicates their mission effectively. Alongside this, we delivered social media templates and practical brand tools, enabling their team to run consistent campaigns and drive product sign-ups with confidence.
Euan took the time to really understand our mission and values, then translated that into a brand identity that feels modern, flexible, and perfectly aligned with who we are. The new website and brand tools have given us the confidence to communicate our vision clearly.
