Frustrated your charity isn’t getting the funding it needs?
You know your work matters. But it can feel like other charities get noticed while yours gets passed over. Could the way you explain and show your work be making it harder to win support? Take the Charity Support Test to see what may need attention.
25 questions. About 5 minutes. Free, with a copy of your results by email.
Could these five things be holding you back?
What you do
Can people quickly see what you do, who or what you help and why your work matters?
Your story
Do your website, funding bids and reports tell the same clear story about the difference you help make?
How you look
Do your website and materials look like they belong to the same charity and make information easy to read?
Reasons to trust you
Can people see who is behind your work and find real reasons to trust your charity?
Ways to get involved
Can people find the answers they need and see how to give, help or get support?
How it works
01
Answer 25 simple questions
Think about how your charity comes across today. Choose the answer that is closest to what happens in practice.
02
See what may be getting in the way
Get your score across five areas. See what is working and where people may be missing the point of your work.
03
Find a place to start
Get a suggested next step to help people understand your work, trust your charity and see how to support it.
What you do
Question 1 of 25
If a funder spent 30 seconds on your website, how clearly would they see what you do and who or what you help?
What you do
Question 2 of 25
When someone asks why they should support your charity, how clearly can your team explain the part you play?
What you do
Question 3 of 25
When you first speak to a funder or partner, how easily do they understand why your work matters?
What you do
Question 4 of 25
How clear is your team about who you need to reach and what those people need to know?
What you do
Question 5 of 25
Could a supporter tell from your website and materials what makes your way of working different?
Your story
Question 6 of 25
Do your website, funding bids, reports and social posts tell the same clear story?
Your story
Question 7 of 25
Do you explain why you work the way you do, so supporters can see the reason behind it?
Your story
Question 8 of 25
If a funder spoke to different people in your team, would they hear the same main story?
Your story
Question 9 of 25
Can people see how your different projects all help meet the same goal?
Your story
Question 10 of 25
Do your stories and reports show the difference your work helps make, as well as what you do?
How you look
Question 11 of 25
Does the way your charity looks give people a fair picture of the work you do today?
How you look
Question 12 of 25
Does your website make it easy for people to find and read the information they need?
How you look
Question 13 of 25
Do your website, reports, slides, social posts and leaflets look like they come from the same charity?
How you look
Question 14 of 25
Does your team have clear guides and ready-made layouts to help them make materials that look right?
How you look
Question 15 of 25
How confident would you feel sending your main materials to a potential funder?
Reasons to trust you
Question 16 of 25
Can a potential supporter easily find out who leads your charity and what they are responsible for?
Reasons to trust you
Question 17 of 25
Before speaking to your team, can a funder see the skills and experience behind your work?
Reasons to trust you
Question 18 of 25
When your leaders speak about the charity, do they give the same clear message about your goals?
Reasons to trust you
Question 19 of 25
Do you show funders how your past work and what you have learnt help you do the work you do today?
Reasons to trust you
Question 20 of 25
Do you share feedback from people who know your work to help supporters judge it for themselves?
Ways to get involved
Question 21 of 25
Do people come to your charity with a clear idea of what you do and what help you can offer?
Ways to get involved
Question 22 of 25
Can funders and partners find answers to the questions they ask before supporting your work?
Ways to get involved
Question 23 of 25
Do you change how you explain your work to suit funders, supporters and the people you help?
Ways to get involved
Question 24 of 25
How often do people say they had no idea about an important part of your work?
Ways to get involved
Question 25 of 25
Can people easily see how to give, volunteer, get help or take another useful next step?
Your results are nearly ready
Add your name, email address and charity name to see your results and get a copy by email. The other questions are optional and help us understand your charity.
