Free brand signal diagnostic

The Brand Signal Test™

Your business has grown. Your brand might not have kept up. This test reveals whether your brand is helping you win the work you want – or silently losing it for you.

25 high-leverage questions. Takes about 5 minutes. No payment required.

What we measure

Positioning Clarity

Can the right clients instantly see what makes you different?

Narrative Coherence

Does your story hold together across every touchpoint?

Visual Credibility

Does your brand look like the business you've actually built?

Leadership Signal

Is the person behind the business visible, credible, and compelling?

Market Fit

Does your brand match what your best clients expect to see?

How it works

Answer 25 questions

Honest answers about your brand signal across five dimensions that clients and prospects judge you on.

Get your signal profile

Not a generic score – a diagnostic archetype that tells you exactly what's happening.

See the one next step

You don't need more content or a new logo. You need a diagnosis.

Positioning Clarity

Question 1 of 25

If a potential client visited your website for 30 seconds, could they explain what you do, who it's for, and why you're worth paying for?

Positioning Clarity

Question 2 of 25

Can you describe what makes your business different from competitors in one sentence?

Positioning Clarity

Question 3 of 25

When you pitch to bigger clients or new prospects, how often do they immediately 'get' why you're the right choice?

Positioning Clarity

Question 4 of 25

How clearly defined is who your best clients actually are? Could you describe them in detail?

Positioning Clarity

Question 5 of 25

Do your competitors' websites look and sound interchangeable with yours?

Narrative Coherence

Question 6 of 25

Is there a single, consistent story that runs through your website, proposals, social media, and sales conversations?

Narrative Coherence

Question 7 of 25

Does your business have a clear point of view – a belief about how things should be done that shapes what you say and how you say it?

Narrative Coherence

Question 8 of 25

When your team or colleagues describe the business to someone new, do they all tell roughly the same story?

Narrative Coherence

Question 9 of 25

Could someone who reads your website, then your LinkedIn, then a proposal you've sent – connect the dots into a clear, coherent picture of what you do?

Narrative Coherence

Question 10 of 25

Does your brand articulate the outcome clients get – the difference you actually make – or do you lead with what you do and how?

Visual Credibility

Question 11 of 25

Does your brand look like the business you are today – or the one you were when you started?

Visual Credibility

Question 12 of 25

If you placed your website next to your most polished competitor, how would a prospect rate your visual credibility?

Visual Credibility

Question 13 of 25

Are your website, email footer, proposals, social profiles, and any physical materials visually consistent – same logo, colours, typography, and feel?

Visual Credibility

Question 14 of 25

Does your visual brand have documented guidelines – logo usage, colour palette, typography, imagery style?

Visual Credibility

Question 15 of 25

When you hand over a proposal, business card, or any branded material – do you feel proud of it, or do you quietly hope they don't look too closely?

Leadership Signal

Question 16 of 25

Is the person behind the business visible and active in shaping its public reputation?

Leadership Signal

Question 17 of 25

Can a prospect see your expertise, point of view, and credibility before they've spoken to you?

Leadership Signal

Question 18 of 25

Does your personal presence reinforce or dilute the business brand?

Leadership Signal

Question 19 of 25

How clearly do you articulate why you're the right person or business for this kind of work?

Leadership Signal

Question 20 of 25

Does your network, client list, or set of testimonials signal that you work with the calibre of client you want more of?

Market Expectation Mismatch

Question 21 of 25

When prospects first encounter your brand, are their expectations about your quality and positioning accurate?

Market Expectation Mismatch

Question 22 of 25

Do you lose work to competitors who look more polished or established – even though you know your work is better?

Market Expectation Mismatch

Question 23 of 25

Does your pricing feel aligned with how your brand presents itself – or is there a disconnect?

Market Expectation Mismatch

Question 24 of 25

How often do you hear 'I didn't realise you did that' or 'I thought you were a different kind of business'?

Market Expectation Mismatch

Question 25 of 25

Are you attracting the calibre of clients you actually want – or spending time correcting wrong assumptions about what you do?

Almost there – tell us about your business

We'll use this to personalise your signal profile and send you a copy of the results.

First name *

Email address *

Business name *

Website URL

Your role

Business stage

Industry

Team size

The Brand Signal Test™

What we measure

Positioning Clarity

Narrative Coherence

Visual Credibility

Leadership Signal

Market Fit

How it works

Answer 25 questions

Get your signal profile

See the one next step

Your brand is either opening doors or closing them

If a potential client visited your website for 30 seconds, could they explain what you do, who it's for, and why you're worth paying for?

Can you describe what makes your business different from competitors in one sentence?

When you pitch to bigger clients or new prospects, how often do they immediately 'get' why you're the right choice?

How clearly defined is who your best clients actually are? Could you describe them in detail?

Do your competitors' websites look and sound interchangeable with yours?

Is there a single, consistent story that runs through your website, proposals, social media, and sales conversations?

Does your business have a clear point of view – a belief about how things should be done that shapes what you say and how you say it?

When your team or colleagues describe the business to someone new, do they all tell roughly the same story?

Could someone who reads your website, then your LinkedIn, then a proposal you've sent – connect the dots into a clear, coherent picture of what you do?

Does your brand articulate the outcome clients get – the difference you actually make – or do you lead with what you do and how?

Does your brand look like the business you are today – or the one you were when you started?

If you placed your website next to your most polished competitor, how would a prospect rate your visual credibility?

Are your website, email footer, proposals, social profiles, and any physical materials visually consistent – same logo, colours, typography, and feel?

Does your visual brand have documented guidelines – logo usage, colour palette, typography, imagery style?

When you hand over a proposal, business card, or any branded material – do you feel proud of it, or do you quietly hope they don't look too closely?

Is the person behind the business visible and active in shaping its public reputation?

Can a prospect see your expertise, point of view, and credibility before they've spoken to you?

Does your personal presence reinforce or dilute the business brand?

How clearly do you articulate why you're the right person or business for this kind of work?

Does your network, client list, or set of testimonials signal that you work with the calibre of client you want more of?

When prospects first encounter your brand, are their expectations about your quality and positioning accurate?

Do you lose work to competitors who look more polished or established – even though you know your work is better?

Does your pricing feel aligned with how your brand presents itself – or is there a disconnect?

How often do you hear 'I didn't realise you did that' or 'I thought you were a different kind of business'?

Are you attracting the calibre of clients you actually want – or spending time correcting wrong assumptions about what you do?

Almost there – tell us about your business