One pair of hands.
Every project is led personally by Euan, founder of Kerf, with 15 years of experience. The person you meet first is the person you'll work with throughout, and the person you'll still be talking to three years from now.
Brands built from the foundations up.
We help businesses look clearer, more credible and more consistent - through strategy, identity and design.
A different way of working.
Most branding work feels transactional. Briefs in, files out. We work differently.
No big reveals.
We don't disappear for weeks and present you with something to react to. You're part of the process from day one, shaping the work alongside us. By the time you see the final brand, it already feels like yours.
Strategy below the surface.
Branding is an iceberg. What people see, the logo, the colours, the typography, sits on top of something far more important: your purpose, your positioning, your values. We start beneath the surface so everything above it actually holds together.
How we help.
Three ways to work with us, depending on where you are and what you need. Not sure? Start with the Audit, or get in touch.
Brand Audit
£695
A focused, collaborative review of where your brand is working and where it isn't. We look at your positioning, messaging and visual identity together, and give you a clear, actionable picture of what to fix and why.
- 90 minute session
- Review of positioning, messaging and visual identity
- Honest, prioritised recommendations
- Delivered within 7 days
Most popular
Brand Strategy
£4,995
We get into the guts of your business to understand who you're for, and what makes you different. The result is a clear strategic foundation that everything else, your identity, your messaging, your marketing, can be built on.
- 4 sessions
- Audience and competitor research
- Positioning and messaging
- Brand concept (non visual)
- Brand strategy roadmap and summary
Full Brand Build
From £9,995
Our most comprehensive offer. Strategy and visual identity, developed together, so that everything above the surface is properly rooted in everything below it. For businesses ready to build something that lasts.
- Everything in Brand Strategy
- Logo suite and visual identity system
- Typography, colour and brand elements
- Brand guidelines and rollout essentials
Not sure which is right for you? Try the free Brand Signal Test and we'll point you in the right direction.
How we work.
Whatever the project, the way we work stays the same. No big reveals, no nasty surprises, just considered thinking turned into work that lasts.
01
Listen.
Every engagement starts with understanding. We sit down with you, ask the questions most people don't think to ask, and get properly under the skin of your business before doing anything else.
02
Think.
We turn what we've heard into clarity. For an Audit, that means honest, prioritised findings. For Strategy, it's a clear positioning and direction. For a Full Brand, it's the foundation everything visual is built on.
03
Shape.
We translate that thinking into something you can use. A report, a strategy document, or a complete identity system, all crafted to give your business clarity, credibility and momentum.
Think of a brand you love. I can almost guarantee you're not thinking about the logo or the colour palette. You're thinking about how it makes you feel. That's what branding really is. And that's what we build.
— Euan Lockwood, Founder
What our clients say.
We'll let them do the talking.
Euan didn't just deliver a product. He took the time to get to know us. He spoke with our team, funders, community members and supporters. He listened, considered everything, and brought it all together in a way that feels so us.
Amy Davies
CEO, Helping Hands Community Trust
I can honestly say it was the best branding meeting I've had to date. His attention to detail and ability to make you reflect on your how and whys was amazing. It's been a while since a meeting left me feeling so energised and genuinely excited.
Sophia Turner
Founder, Saphe Tech
From the very beginning, Euan took the time to truly understand our vision, values, and what makes our company unique. His attention to detail, professionalism, and ability to translate complex ideas into clean, powerful visuals made the entire process smooth and enjoyable.
Hafiz Wasif
Founder, Keyup Tech