Introduction
Rebranding KeyUp Tech as MetriTech, we led a strategic transformation that included renaming the business, developing a strong master brand and creating a scalable sub-brand structure – including MetriFlow and MetriTask. We built a cohesive visual identity aligned with the company’s technical credibility, manufacturing focus and automotive partnerships, ensuring consistency across all client-facing touchpoints.
The Challenge
KeyUp Tech had strong technical credibility and trusted relationships with major automotive manufacturers, but its brand didn’t reflect the scale, clarity, or ambition of the business. The existing name limited positioning beyond engineering-led delivery, there was no clear master brand structure for emerging products, and the visual identity lacked the consistency needed to support growth, partnerships, and enterprise-level perception.
The Solution
Kerf led a focused positioning and identity development process to clarify direction and create a scalable brand foundation:
- Defined core positioning to reflect MetriTech’s role as a strategic manufacturing software partner, not just a technical supplier.
- Renamed the business from KeyUp Tech to MetriTech to support broader sector credibility and future expansion.
- Created a clear master brand and sub-brand structure, including MetriFlow and MetriTask.
- Developed a cohesive visual identity aligned with manufacturing environments and enterprise audiences.
- Established a flexible design system to ensure consistency across sales, product, and marketing touchpoints.
The Impact
The new brand positions MetriTech as a serious, growth-ready software partner within the manufacturing and automotive sectors, reflecting expertise already trusted by global names such as JLR, Ford, Nissan, Kia and Hyundai. The refreshed identity strengthens credibility, sharpens market perception and supports larger, more strategic opportunities.
Euan helped us understand the importance of having the right brand strategy. He guided us through rebranding our company in a way that truly reflects who we are and where we’re going. I strongly recommend working with him.
